Jim Valvano at the 1993 ESPY Awards Photo by Roger Winstead

We believe great coffee can do more than just taste good.

Magnolia Coffee is proud to partner with the V Foundation for Cancer Research to achieve Victory Over Cancer® — one cup at a time. The V Foundation has funded over $458 million in cancer research grants, with 100% of direct donations going straight to scientists — not administration.

We are proud to donate a portion of every purchase to the V Foundation for Cancer Research, accelerating game-changing cancer research. Your purchase goes even further when you choose from our V Foundation Collection, where 15% of all sales benefit the V Foundation. Great coffee, real impact.

How it works

1

Every order

Magnolia donates $1 from every online order* to the V Foundation for Cancer Research — no matter what you buy.

2

V Foundation Collection

When you choose Victory Blend, Accelerate, or our rotating All‑Star Select, 15% of those sales go directly to funding game-changing cancer research.

3

At checkout

You can also donate directly to the V Foundation when you check out. Every dollar goes straight to funding scientists.

Shop the V Foundation Collection

The V Foundation - Victory Blend

The V Foundation - Victory Blend

$19.00

Milk chocolate, honey, brown sugar

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The V Foundation - Accelerate

The V Foundation - Accelerate

$19.00

Dark chocolate, nutty, creamy

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The V Foundation - All-Star Select - Bali Kintamani Natural

The V Foundation - All-Star Select - Bali Kintamani Natural

$26.00

Rotating selection

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Shop the full collection →
Jim Valvano celebrating a championship victory Photo by Roger Winstead

About the V Foundation

“Don’t Give Up . . . Don’t Ever Give Up!”®

— Jim Valvano

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary NC State basketball coach, following his unforgettable ESPY speech. The “V” stands for Valvano’s rallying cry: Victory Over Cancer®.

Since then, the V Foundation has awarded over $458 million in cancer research grants nationwide. Because the Foundation maintains an endowment to cover administrative expenses, 100% of direct donations go straight to funding scientists and research.

Learn more at v.org →

Ready to make a difference one cup at a time?

Or donate directly at checkout on any order.

Shop the V Foundation Collection

*From April 1, 2026 through May 15, 2028, Magnolia Coffee Co. will donate $1 per each purchase made on magnoliacoffeeco.com to the V Foundation.