"Don't Give Up . . . Don't Ever Give Up!"® — Jim Valvano, 1993 ESPYS
Those words launched the V Foundation for Cancer Research. More than 30 years later, the V Foundation has funded over $458 million in cancer research grants, with 100% of direct donations going to cancer research.
Every Magnolia order* supports the V Foundation's mission to achieve Victory Over Cancer®. When you shop this collection, 15% of those sales go directly to the V Foundation — because great coffee should do more than just taste good.
*From April 1, 2026 through May 15, 2028, Magnolia Coffee Co. will donate $1 per each purchase made on magnoliacoffeeco.com to the V Foundation.
Discover bright and smooth flavors with a delicate, sweet finish. This collection...
Enjoy the perfect harmony of of natural peak flavor and sweetness in...
Indulge in rich, full-bodied coffee with deep, intense flavors – a robust...
"Don't Give Up . . . Don't Ever Give Up!"® — Jim...
