The subscription

Fresh. Roasted. Delivered.

Award-winning small-batch coffee, roasted to order.

Start my subscription
4.7 average from 699 reviews
  • Ships in 48 hours
  • 20% off your first order15% off forever
  • Pause or change anytime
wake up to it fresh  ✷
Magnolia Coffee Co. · Est. 2010 · Charlotte, NC
Magnolia Blend bag with coffee beans scattering around it
Build your subscription

Pick your coffees. Pick a rhythm. We roast when it's time.

The favorites are below — every subscription coffee qualifies. 20% off your first order, 15% off every delivery after — free shipping over $40.

Choose your coffees

Pick one or several — swap any delivery
Reviews

What customers say

4.7 average from 699 reviews

“I loooove my Magnolia coffee. The quality and taste are so amazing for the price point. I love that my orders always come on time (or earlier than expected) and the timing of delivery is so easy to change! Best decision I ever made was signing up for my subscription!”
Vanesa S.Verified buyer
“Jade is my new favorite. Makes equally good batch brew or espresso. Magnolia is a treat to do business with -- super fast delivery, perfect roasts every time.”
Leslie A.Jade Espresso
“A well balanced, freshly brewed cup of coffee for my wife and I each morning… Reliable taste and not having to worry about running out of coffee is an added bonus.”
Heinrich W.Magnolia Blend
“Magnolia always delivers faster than I expect and the coffee is always delicious. I’ve loved this roast for over a decade now.”
ThomasLila's Rain
“I'm a new customer of Magnolia Coffee and have tried several of their medium roast coffees. All are great and Papua New Guinea Nebilyer is my favorite. This must have coffee will become part of my regular rotation!”
Joe M.Papua New Guinea Nebilyer
Read all reviews
01 · The sourcing

Grown by farmers. Chosen by taste.

We buy through specialty importers who trace each lot back to where it was grown, and we taste every one before it earns a spot. A few farms, like Las Lajas in Costa Rica, we've bought from for nearly a decade.

40+farms sourced38countries sourced2010roasting in Charlotte since
every farm has a name  ✷
A direct-trade partner picking ripe coffee cherries
At harvest — ripe cherry, picked by hand
Small batch · roasted to order
02 · The roast

Roasted for your delivery date. Not before.

Your delivery date sets our roast schedule. Every small batch is roasted for the orders it's headed to — rested, bagged with the roast date, and shipped within 48 hours.

48hroaster to shipping box25+coffees rated 90+ by Coffee Review
Start my subscriptionroasted for your delivery date
Magnolia Blend bag cut-out
The roast date is stamped on every bag — check it when it lands
Farm to roaster · Charlotte, NC
03 · The routes

Every route ends in Charlotte, NC.

A few of the farms behind our coffees. Beans land green in Charlotte, get roasted to order, and ship within 48 hours of roasting.

Etched world map of the farms we source from, connected to the roaster Huehuetenango · GuatemalaLas Lajas · Costa RicaDota Tarrazú · Costa RicaColombiaBrazilWorka Sakaro · EthiopiaShantawene · EthiopiaKintamani · BaliNebilyer Valley · PNG the long way home  ✷

✱ Pins mark a few of the farms we've bought from. 40+ farms across 38 countries have come through the roaster.

04 · The proof

10,000+ happy customers and counting.

★★★★★

"Decadent is the right word. This is by far my favorite coffee. It is the most smooth tasting dark roast I've ever had."

Joseph Biscardo
★★★★★

"Great roast, quick ship, personalized mailing. Will be back."

Jeremy Doerrfeld
★★★★★

"An absolute jewel of a coffee! I am thoroughly enjoying every cup."

Ahmed Guevara
★★★★★

"Very very special. I really like this coffee and so do the friends that I have served it to."

Virginia Jones
★★★★★

"The Papua New Guinea is a really smooth cup. Nice chocolate and sweet notes."

George Holt
★★★★★

"Best coffee in the US."

Nicholas A. Lemmer
★★★★★

"Two extraordinary coffees. These Las Lajas twins can't be beat."

John DuBois
"Magnolia Coffee Co. delivers! We've had a personal relationship with Jay since our early retail days. We've crafted blends, tested brews, trained for quality and more."
Andy Ciordia · Partner, The Secret Chocolatier
Good Food Awards · 2026 winner
The accolades · 2026

The first roaster from Charlotte to win a Good Food Award.

Good Food Awards are judged blind against the best small-batch roasters in the country. In 2026, we brought home two.

  • Good Food AwardsThree finalists, two winners. Only one other U.S. roaster won two.
    Winner ×2 · '26
  • Kenneth Davids CupBronze for a 96-point coffee. A second made the finals.
    Bronze · '26
  • Coffee ReviewJade Espresso, in the lineup below.
    94 pts
Coffee Review25+ coffees rated 90+4.7★average customer rating
same standard, every bag

The award lots were small, and they sold out fast. What earned them hasn't changed. The same small team in Charlotte buys, roasts and tastes every coffee below, and holds every bag to the same bar.

Start my subscriptionthe 94-point Jade Espresso is in the lineup
Magnolia at origin - Las Lajas, Costa Rica
first in the Queen City  ✷
05 · The delivery

Set your rhythm. We handle the rest.

01

Choose your coffees

Any coffee in the subscription lineup, light to dark. Pick size, grind, and a rhythm from every week to every six.

02

We roast when it's time

Your date comes up, your coffee goes on the roast schedule, and it ships within 48 hours of the roast — 20% off your first order, 15% off after, free over $40.

03

It lands. You brew.

Swap, skip, pause, or change the grind from your account — on any delivery.

Start my subscription 20% off your first order · 15% off forever · free over $40
Victory Over Cancer® · V Foundation for Cancer Research
06 · The giveback

Victory Over Cancer® — one cup at a time.

Magnolia Coffee is proud to partner with the V Foundation for Cancer Research to achieve Victory Over Cancer® — one cup at a time. The V Foundation has funded over $458 million in cancer research grants, with 100% of direct donations going straight to scientists — not administration.

  • Every order: Magnolia donates $1 from every online order* to the V Foundation for Cancer Research — no matter what you buy.
  • V Foundation Collection: When you choose Victory Blend, Accelerate, or our rotating All-Star Select, 15% of those sales go directly to funding game-changing cancer research.
  • At checkout: You can also donate directly to the V Foundation when you check out. Every dollar goes straight to funding scientists.
The V Foundation - Victory Blend 15% to researchThe V Foundation - Accelerate 15% to research
Start my subscription$1 from every online order* goes to the V Foundation
"Don't Give Up . . . Don't Ever Give Up!"®Jim Valvano

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary NC State basketball coach, following his unforgettable ESPY speech.
*From April 1, 2026 through May 15, 2028, Magnolia Coffee Co. will donate $1 per each purchase made on magnoliacoffeeco.com to the V Foundation.

Jim Valvano
Jim Valvano · photo: Roger Winstead
The details

Good questions. Straight answers.

straight from the roastery  ✷
What if I end up with too much coffee?

Choose any rhythm from every week to every six weeks, and skip or pause a delivery from your account whenever the shelf is still full. Nothing ships until you want it to.

Is a subscription actually cheaper?

Your first subscription order is 20% off, every delivery after that is 15% off, and orders over $40 ship free. A 12 oz bag that's $19 one-time is $15.20 on your first delivery, then $16.15.

How fresh is "fresh"?

Subscription orders are roasted to order and shipped within 48 hours of the roast. And the roast date is printed on every bag we sell — from our roastery or a shelf near you — so you never have to take our word for it.

Can I change coffees, grind, or size later?

Yes — swap between any coffee in the subscription lineup, switch between whole bean and ground, or change bag size on any upcoming delivery.

How does my order support the V Foundation?

Magnolia donates $1 from every online order* to the V Foundation for Cancer Research — no matter what you buy. When you choose Victory Blend, Accelerate, or our rotating All-Star Select, 15% of those sales go directly to funding game-changing cancer research. You can also donate directly to the V Foundation when you check out — every dollar goes straight to funding scientists. *April 1, 2026 through May 15, 2028.

How do I cancel?

From your account, in a couple of clicks. No calls, no retention scripts, no minimum number of deliveries.

Ready when you are.

Small-batch in Charlotte, NC since 2010. Roasted to order, shipped within 48 hours, and $1 from every online order* goes to the V Foundation for Cancer Research.

see you at the first pour  ✷
Start my subscription
Magnolia Coffee Co. · Charlotte, NC